By selecting the “automate suggested ad rate” option, sellers can balance performance and costs by having Promoted Listings automatically adjusted daily to eBay’s suggested ad rates. For a seller with dynamic inventory, this is a huge time saver.Īutomate ad rates to stay competitive. Rules are easily managed with filters like price or eBay/store categories, with more options rolling out soon. New rule capabilities make it simple for sellers to streamline how listings are added to their Promoted Listings campaigns. Set rules to automatically promote new listings. The simplicity of the new experience is designed to give sellers the confidence to set and forget their Promoted Listings campaigns. The new functionality is useful for everyone selling on our platform, and is particularly well suited for sellers with high turnover rates and ad rate strategies that prioritize competitiveness or for sellers who desire to minimize setup time on the platform.

Whether it’s one item or thousands of items, this new functionality eliminates manual work while offering sellers more control over their ad rates. The launch of Automated Campaigns empowers sellers with businesses of all shapes and sizes to more efficiently manage their Promoted Listings. The Benefits of Automated Campaignsīased on feedback from sellers, we’re continually innovating to find even more ways to reduce time and friction in the ads experience, as well as to help sellers ensure continued success with their ad rates in eBay’s dynamic marketplace. Now, with the new Automated Campaigns functionality we’ve just added to the Promoted Listings tool, we’re making it even easier for sellers to surface their items to buyers, increasing their items’ visibility and driving their overall sales. Promoted Listings enables sellers to help their items stand out among the billions of listings in eBay’s marketplace, only requiring sellers to pay when an item sells through Promoted Listings. At eBay, we are committed to investing in the tools and technologies that our sellers have told us they need to grow and thrive.

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